Dan Goodfellow is a seasoned professional in operations and asset management, currently serving as the GM - Products & Fleet Trading at Coates since October 2017. With extensive experience in Australia's largest equipment hire company, Goodfellow has been instrumental in driving sustainable product strategies for a $1.9 billion hire fleet. Prior to this role, Goodfellow held positions such as National Category Manager and Regional Operations Manager at Coates, as well as National Operations Manager at Haulotte Group. Goodfellow's career spans over two decades, encompassing various leadership roles focused on safety, quality, and operational excellence across multiple industries. Educational qualifications include a Bachelor's Degree in Metallurgical Engineering from RMIT University, alongside advanced management training from several prestigious institutions.
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