Matthias Oberfichtner

Matthias Oberfichtner serves as the Sales Director EMEA & Global Accounts at Coats since January 2023, where Coats operates as the world's leading industrial thread company. Prior experience includes Director of Sales & Marketing Footwear at Rhenoflex GmbH from December 2020 to December 2022, a company known for footwear reinforcement materials, which was acquired by Coats. Matthias held various senior positions at adidas from 2008 to 2020, including Vice President of Brand Processes & Operations and Senior Director of GTM & Marketing Operations, managing diverse teams and overseeing numerous successful initiatives in product creation, digital transformation, and marketing strategies across Europe. Earlier roles at Nike EMEA included Category Line Manager for Outdoor and Football segments, as well as Sales & Technical Representative. Educational credentials feature an Executive Leadership Development Program at Harvard Business School and a Diploma in Business Administration from the University of Bayreuth.