Coats Group
Tracy Burch is a seasoned professional with extensive experience in digital product management, sales operations, and customer service across multiple industries. Currently serving as Digital Product Manager at Coats since May 2017, Tracy collaborates with the Commercial team to develop digital product strategies and technology initiatives. Previous roles include Head of Global Account Operations at Coats, where Tracy scaled global operations teams to standardize processes and drive sales growth, and CRM Manager at BSN Medical Inc., leading the implementation of user systems. Additional experience includes Customer Operations Manager at Storck, where Tracy rebranded the Customer Service department, and Sr Business Innovation Analyst at PepsiCo, contributing to significant productivity improvements in delivery processes. Tracy holds a Bachelor's degree in Operations Management from The Ohio State University Fisher College of Business.
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Coats Group
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Coats is the world’s leading industrial thread company. At home in some 50 countries, Coats has a workforce of 17,000 people across six continents.