Ulrik Lehrskov-Schmidt is an experienced B2B SaaS Pricing Advisor at WillingnessToPay.com and serves as an Investor and Board Member at Cobira. As a Business Angel (VF Approved) and Investor, Ulrik holds positions including Chairman of the Board at DigiShares A/S and Advisor at Contractbook. Ulrik's educational background includes a Master’s Degree in Finance from Harvard University (2013 - 2016) and a certification from the CFA Institute (2016 - 2018).