Chris Beck

Chris Beck is a seasoned professional with extensive experience in business development and sales management. Currently serving as the Director of Commercial Business at Cobra Enterprises since May 2025, Chris has a strong focus on strategic planning and client relationship management. Prior roles include Senior Business Development Manager and Commercial Sales Manager at The North West Company, where Chris led teams, developed market strategies, and fostered key stakeholder relationships. Previous positions at Labatt Breweries of Canada involved managing sales execution and key account relationships, while early career experiences at YMCA-YWCA of Winnipeg and Prairie Hire Inc. contributed to recruitment and membership sales expertise. Chris holds a Bachelor of Commerce (Honours) degree with a focus on Marketing and Entrepreneurship from the University of Manitoba.