Phynia Swaim

Phynia Swaim is an accomplished Consumer Insights & Segmentation Analyst at Coca-Cola Beverages Florida, with experience in leveraging data analytics to inform strategic planning and enhance marketing efforts. Previously, Phynia served as a Content Integration Specialist, where project management and content optimization efforts resulted in cost reductions and increased document effectiveness. Prior experience includes roles as a Project Specialist at ID Plans, where complex commercial property data was transformed into streamlined management systems, and as an Outdoor Sales Representative at Homeowner's Choice Construction, achieving significant sales targets. Phynia's educational background includes a Master of Business Administration in International Information Systems & Data Analytics from Troy University and a Bachelor of Science in Marketing from the University of South Florida.