Fernando González Ginard

Fernando González Ginard is an experienced professional in revenue management and pricing strategy, currently serving as RGM Senior Manager at Coca-Cola Europacific Partners since April 2024. Previously, Fernando held the position of Global Pricing Strategy Manager at Beam Suntory, where Fernando redefined the long-term pricing strategy for tequila and bourbon brands with net sales of approximately $600 million. At Coca-Cola FEMSA, Fernando worked in various roles, including Revenue Management Senior Executive, where significant revenue-saving opportunities were identified, and Business Analytics Executive, which involved analyzing strategies for a negotiation process valued at around $830 million. Fernando holds an MBA from IE Business School and a degree in Industrial Engineering from Tecnológico de Monterrey.

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Madrid, Spain

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Coca-Cola Europacific Partners

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Coca-Cola Europacific Partners plc (Orange) is an independent Coca-Cola bottler. The Company is formed to act as the holding company for the group to be formed by the combination of White, a company that owns the Coca-Cola bottling operations in Great Britain, continental France, Monaco, Belgium, Luxembourg, the Netherlands, Sweden and Norway; Olive, a company that owns the Coca-Cola bottling operations in Spain, Portugal and Andorra, and Black, a company that owns the Coca-Cola bottling operations in Germany (the Combination). The Company's segments are Europe and Corporate. White is The Coca-Cola Company (TCCC)'s bottling partner in Western Europe and is an independent Coca-Cola bottler. Olive is TCCC's bottling partner for Spain, Portugal and Andorra, and operates in these territories under product bottling and distribution agreements with TCCC. Black is an indirect subsidiary of TCCC, and is TCCC's bottling partner in Germany.


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