Joanna Georgieva

Joanna Georgieva is a seasoned HR professional with extensive experience in talent acquisition and employer branding. Currently serving as the Manager of Talent Acquisition and Employer Branding at Coca-Cola Europacific Partners since December 2016, Joanna leads talent acquisition initiatives in Bulgaria and develops employer brand strategies. Joanna's previous roles include Human Resources Advisor at Brain-workshop Institute and HR Specialist positions at Sitel and HEINEKEN Zagorka Brewery, where responsibilities encompassed recruitment, employee engagement, training program development, and compliance with local HR legislation. Joanna holds a Master's degree in Business Administration with a focus on HR and a Bachelor's degree in Tourism from Sofia University St. Kliment Ohridski.