Nuria Asensio

Nuria Asensio is an experienced professional in consumer insights and marketing, currently serving as the Consumer & Shopper Insights Senior Manager at Coca-Cola Europacific Partners since 2008, with previous roles as Channel & Customer Development Manager and Category Manager. Prior to this, Nuria worked at Kantar Worldpanel as a Senior Account Manager, providing strategic consulting to enhance product strategies, and held the position of Account Director at NCH Marketing Services, focusing on promotional campaign consultancy and business development. Early career experience includes serving as an Account Manager in the Trade Marketing Department at Information Resources (IRI), where market analyses in FMCG were conducted to identify new opportunities. Nuria's educational background includes digital immersion in e-commerce from ESIC Business & Marketing School, a Marketing degree from IE Business School, and studies at Universidad de Alcalá and Nottingham University Business School.