Alejandro Gomez

Alejandro Gomez is a seasoned professional with extensive experience in sales, commercial strategy, and supply chain management, currently serving as Senior Director, Regional Sales & Commercial Leader at Coca-Cola FEMSA since October 2005. In this role, Alejandro oversees a $1B+ P&L and a team of over 2,000, driving market growth across various trade channels. Previous positions include Director of Commercial Transformation & Digital Services, where Alejandro spearheaded commercial innovation across LATAM, achieving significant transitions to digital commerce. Alejandro's successful initiatives in supply chain transformation are highlighted by a $5M annual savings through the development of a digital distribution platform. Alejandro holds an MBA from Northwestern University and several advanced certifications, underscoring a strong academic foundation in business and supply chain management.