Alejandro Munguía

Alejandro Munguía has over 20 years of experience in the technology and consulting sectors, currently serving as Digital Transformation Manager at Coca-Cola FEMSA since March 2009. In this role, Alejandro focuses on identifying and delivering value through digital transformation projects across multiple countries in Latin America, ensuring alignment between operational needs and technology solutions. Previous positions include IT Leader for Manufacturing, Logistics & Inventory, and IT Leader for Supply Chain Management, emphasizing the application of Design Thinking methodologies to address user needs. Prior to Coca-Cola FEMSA, Alejandro worked as a Consultant at Accenture, contributing to various technology initiatives for clients in the financial sector, including BBVA Bancomer and METLIFE Mexico. Alejandro holds a Bachelor's degree in Computer/Information Technology Administration and Management from the Instituto Tecnológico y de Estudios Superiores de Monterrey - Tec de Monterrey.