Felipe Lopez

Felipe Lopez is an experienced Digital Marketing and E-commerce professional with a strong background in building digital capabilities and enhancing consumer engagement. Currently serving as Direct to Consumer E-commerce Strategy Manager at Coca-Cola FEMSA since August 2021, Felipe oversees the development of D2C digital products in collaboration with The Coca-Cola Company. Previous roles include E-commerce Manager and Coordinator at The Coca-Cola Company, where Felipe focused on optimizing customer experiences and managing multiple agencies for E-commerce strategies. Additional experience includes digital marketing at Huawei Technologies and content development at A+E Networks, as well as positions at IBM and other organizations. Felipe holds a specialization in Digital Experience Design from CENTRO and degrees in Corporate and Strategic Communications from Universidad Iberoamericana.