Javier Palacios

Javier Palacios currently serves as the Channel Activation Leader at Coca-Cola FEMSA since April 2024, overseeing investment monitoring and collaborating on the country's sales and marketing plans. Previously, Javier held the position of Head of Partnerships at Hite Digital from July 2022 to April 2024, where responsibilities included optimizing lead management and conducting financial analyses for partnership evaluations. In earlier roles at Excel Automotriz, Javier managed a retail sales team and served as a project manager, enhancing sales strategies and overseeing corporate projects. Javier's career began at Grupo Casa Pellas as an Innovation & Strategy Coordinator, where data visualization and process improvement projects were key focuses. Educational qualifications include an International MBA from ESIC Business & Marketing School, an MBA from Fundación Carolina, a Post Graduate Degree in Digital Marketing, and dual bachelor's degrees in Marketing & Advertising and Business Administration from Universidad Americana.