Loreen Michalik

Loreen Michalik is an accomplished procurement professional with extensive experience in strategic purchasing and category management. Currently serving as Senior Category Buyer in Strategic Procurement at Coca-Cola HBC since November 2021, Loreen manages various categories including IT, Personal, Travel & Hospitality, and Costa Coffee. Previously, Loreen founded and leads Waysens, focusing on product sourcing and online marketing campaigns. Loreen has held significant roles at Arbeitsbühnen-Service Michalik as Training Lead and Managing Director, Unilever as a Raw and Pack Materials Buyer, and ALDI SUISSE AG as Assistant to the Purchasing Director. Education includes certifications in procurement and supply chain, social media management, and content management, alongside a degree in International Business.