Petra Vasak

Petra Vasak is an experienced Public & Regulatory Affairs Manager at Coca-Cola HBC since January 2022, focusing on strategies for Communications, Public Affairs, Sustainability, and Community engagement, along with crisis and compliance management. Prior roles include Public Affairs, Communications & Sustainability Manager at The Coca-Cola Company (2019-2021), where Petra developed and implemented strategies to enhance brand reputation and business growth, and Senior Consultant & Editorial Lead of a Corporate Digital Magazine for Coca-Cola (2017-2018), emphasizing editorial leadership and partnership development. Petra's extensive tenure at The Coca-Cola Company from 2000 to 2017 involved various positions, including Public Affairs & Communications Manager and communications coordination across international markets. Petras holds an MBA in International Economics from the University of Economics and Business Administration and completed a Corporate Affairs Program at SDA Bocconi.