Calvin G.

Calvin G. is an experienced professional currently serving as the Head of eB2B Digital Analytics at Coca-Cola Beverages Singapore, Malaysia & Brunei since October 2023. As the founder of Varied Marketing since May 1998, Calvin has successfully launched and managed various e-commerce and content sites. Previously, Calvin held multiple roles at Astro from May 2017 to September 2023, including Senior Growth Strategy Manager for SOOKA OTT, where data-driven insights were leveraged for business growth and user experience enhancement. Other significant roles at Astro involved leading analytics efforts to optimize key performance indicators and user behavior understanding. Calvin's earlier experience includes positions such as Strategic Reporting & Analytics Manager at PurelyB Sdn Bhd and Senior Data Analyst at Packet One Networks, along with engineering roles in RF engineering. Calvin holds a Bachelor's degree in Electrical & Electronics from the University of Lincoln and Humberside and a Diploma in Telecommunication & Computer Engineering from Kolej KDU.