Preethi Viswanathan

Preethi Viswanathan is a seasoned professional with extensive experience in business strategy, marketing, and brand management. Currently serving as Business Lead at Cochlear since June 2020, Preethi is responsible for driving growth and revenue through strategic initiatives and effective team management. Previously, as the Senior Brand Manager and DGM-Luxury at LODHA Group, Preethi successfully launched a luxury brand and achieved significant revenue growth and market share in competitive environments. Preethi's earlier experience includes roles in sales management at RB and strategic consulting at Accenture. With an educational background that includes a PGDM from the Indian Institute of Management, Lucknow, and an Executive Programme in Strategic Digital Marketing from Cambridge Judge Business School, Preethi combines a strong foundation in engineering with expertise in marketing and strategy.