Alfredo Rivera Barletta

Alfredo Rivera Barletta has a strong background in digital innovation, ecommerce, and analytics. Alfredo currently holds the position of Digital Innovation & Analytics Director at Coca-Cola Southwest Beverages, where they are responsible for formalizing and accelerating the company's digital transformation agenda. Prior to this role, they served as the Global Ecommerce Manager at Arca and as the Ecommerce Manager at Coca-Cola Southwest Beverages. In these positions, they focused on managing online ordering solutions and customer migration campaigns. Alfredo also has experience in big data and digital media coordination, having worked as the Big Data and Digital Media Coordinator at Arca Continental. Additionally, they have held roles at The Coca-Cola Company, where they worked on social media strategy and sustainability initiatives, and gained experience in finance, marketing, and operations as an intern.

Alfredo Rivera Barletta holds a Bachelor of Arts (BA) degree in Economics and Environmental Studies from Drew University. Alfredo also has a postgraduate degree in Strategy and Innovation from Saïd Business School, University of Oxford.

In addition to their formal education, Alfredo has obtained several certifications including "Artificial Intelligence Foundations: Thinking Machines," "Big Data in the Age of AI," "Ecommerce Fundamentals," "Transitioning from Waterfall to Agile Project Management," and "Design Thinking: Understanding the Process." These certifications were obtained in 2022 from LinkedIn.