Daniel Garcia Echegoyen

Daniel Garcia Echegoyen is a seasoned professional with extensive experience in the beverage and manufacturing industries. Currently serving as the Commercial Capabilities Director at Coca-Cola Southwest Beverages since April 2017, Daniel has held various roles including Sales and Operations Manager and Go To Market Sr Manager. Prior experience includes significant positions at Arca Continental from January 2014 to April 2017, where responsibilities encompassed Route To Market Manager and Sales Marketing Manager. Additional roles include Manufacturing Engineer at Jabil and co-founder of Impulsotres - Consultoría y Coaching. Daniel gained early experience as a Manufacturing Engineer Intern at IBM. Educational qualifications include an MBA from Texas McCombs School of Business and a Bachelor of Applied Science in Industrial Engineering from Tecnológico de Monterrey, complemented by an international study experience at the University of Wollongong and an exchange program at Université Laval.