Melodi Caglayan

Melodi Caglayan has a diverse work experience in various companies. In 2012, they worked as a Marketing Intern at Arkas Holding. In 2013, they interned as a Brand Marketing Intern at Bosch and Siemens Home Appliances Group (BSH), where they assisted with marketing campaigns and analyzed social media campaign results. In 2015, they interned as a Digital Marketing Intern at Digitopia. From 2016 onwards, they worked at ZypMedia, Inc. (later acquired by Compulse/Sinclair Broadcast Group NASDAQ: SBGI) in different roles. Melodi started as an Ad Operations Analyst at the San Francisco headquarters, where they managed programmatic ad campaigns and analyzed KPIs. Later, in 2016, they moved to Turkey as the first offshore employee and helped build the Turkey Analytics team. Melodi introduced and developed Facebook Ads services and tested various tactics for profitability. In 2018, they became the Turkey Team Lead for Ad Operations Analytics, managing and optimizing programmatic and paid social campaigns. Finally, in 2021, they joined Coda as a Growth Manager.

Melodi Caglayan completed a Certificate Program in Marketing at UCLA from 2014 to 2015. Prior to that, they earned a Bachelor of Science (B.Sc.) degree in Manufacturing Systems and Industrial Engineering from Sabanci University, which they attended from 2010 to 2014. Before their university studies, Melodi graduated from Bornova Anatolian High School in 2010, where they were enrolled in the Science & Math Program. In addition to their formal education, Melodi obtained several certifications, including a Marketing Certificate from UCLA Extension in September 2014, an IELTS Academic certification with an Overall Band Score of 8 from IELTS Official in July 2014, and received a Certificate of Participation to EF Miami, FL from EF International Language Centers for Professionals in July 2008.