Adam Kauder is a seasoned strategist with extensive experience in creative and content strategy across various industries, including gaming and technology. Currently serving as Group Director of Creative Strategy at Code and Theory since June 2025, Adam previously held significant roles at Fantasy as Group Strategy Director, where work involved leading projects for major clients like Microsoft, Nike, and Riot Games. Prior to that, positions at Roku Inc. included Creative Ad Solutions Manager and Strategy Lead for Gaming and Entertainment, focusing on marketing strategies and client relations. Adam's earlier roles at AKQA and Facebook further developed expertise in content strategies for prominent brands. A graduate of William & Mary with a B.S. in Film/Cinema/Video Studies, Adam began a career in marketing content strategy and creative writing, building a comprehensive foundation in audience engagement and digital marketing.
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