Laura Casinelli

Laura Casinelli is an accomplished brand strategist with a diverse background in leading brand development and strategy across various sectors. Currently serving as the Director of Brand Strategy at Code and Theory since September 2023, Laura previously held a similar role at Interbrand where impactful contributions included leading brand architecture initiatives for GE HealthCare. During a nearly nine-year tenure at Franklin11, Laura partnered with global brands to drive transformational growth through purpose-driven strategies. Additionally, Laura has significant experience in international policy, having served as a Senior Brand Strategy Consultant and an International Policy Officer at the United Nations. Laura's educational credentials include a Master of Science in Strategic Communications from Columbia University, a Master's in Public Management from SDA Bocconi, and an MA equivalent in Moral Philosophy from the University of Bologna.