Stef Hoffman (she/her)

Stef Hoffman has a diverse work experience in brand strategy and market research. Stef is currently working as a Group Strategy Director at Code and Theory, a position they started in July 2021. Prior to this role, Stef held various positions at R/GA, including Group Director, Director, Associate Director, and Senior Consultant in Brand & Innovation. Stef also worked as a Senior Consultant and Growth + Brand Strategy Consultant at VIVALDI_ from 2012 to 2014. Stef's career began at PSB, where they worked as a Market Research Project Manager, Senior Market Research Analyst, and Market Research Analyst from 2009 to 2012.

Stef Hoffman pursued their undergraduate education at the University of Maryland, where they obtained a Bachelor of Arts (B.A) degree in Communication. Their educational journey continued with a Certificate in Product Strategy from Kellogg Executive Education in 2021. In 2017, they enrolled in Cooper Professional Education (CPE) and completed the Service Design Immersive program. Additionally, Stef took an Intro to UX Design course at General Assembly in 2018.