Helen S.

Group Brand Strategy Director at Cytiva

Helen S. is an experienced marketing and brand strategy professional with a robust background in brand management across various sectors. Currently serving as the Group Brand Strategy Director at Cytiva since 2021, Helen previously held positions such as Group Head of Brand at Aldermore Bank PLC, where responsibilities included developing post-acquisition brand architecture strategy and aligning brand portfolios with stakeholders. At Allianz Trade en France, Helen focused on global brand strategy and identity, while achievements at Legal & General included winning prestigious awards for corporate branding. Helen's career commenced at Aviva, where skills in integrated marketing communications were honed. Academically, Helen holds an LLB (Hons) in Law and a Master of Business Studies from the University of Kent, alongside multiple marketing diplomas and a Mini MBA in Marketing, reflecting a continuous commitment to professional development in the field.

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