Andrés Peluffo

Andrés Peluffo has a diverse work experience spanning various roles in the marketing field. Andrés is currently the Director of Brand Marketing at Optic Power, where they oversee a portfolio of startup and technology services brands. Prior to this, Andrés held the same role at Code Power and Sales Clover.

Before joining Optic Power, Andrés worked as a Marketing Consultant at Independiente, where they developed marketing strategies for clients from different industries. Andrés also conducted seminars and workshops for pharmaceutical laboratories in Latin America to improve their digital knowledge and develop digital strategies. Additionally, Andrés served as an external expert teaching digital marketing subjects for corporations and small and medium-sized businesses.

Andrés also has experience at BairesDev, where they served as the Brand Marketing Senior Manager and Digital Marketing Manager. Andrés led teams responsible for digital advertising, social networks, content development and SEO, and website development.

Prior to BairesDev, Andrés worked as the COO - Business Manager at Clingot and as the Multichannel Marketing Manager for ROPU South America at Boehringer Ingelheim. In these roles, they provided guidance and support for digital communication projects and implemented customer-centric digital strategies.

Andrés also held leadership positions at Commonwealth//McCann, where they ran the Buenos Aires office as the Business & Planning Director - Cluster Lead and served as the Strategic Planning Director. Andrés developed integrated marketing campaigns for Chevrolet in the South American region.

Earlier in their career, Andrés worked at NEXTPERIENCE as the Director of Strategy and New Business, providing strategic advice to clients and developing digital marketing strategies. Andrés also served as the Strategic Planning Manager.

At Dentsu Latin America, Andrés worked as the Account Director for Toyota, responsible for the overall relationship between the agency and the client. Andrés provided strategic marketing input and cultivated strong, long-term client relationships.

Throughout their career, Andrés has demonstrated expertise in brand marketing, digital marketing, strategic planning, and developing effective marketing strategies.

Andrés Peluffo's education history includes obtaining an MBA with a specialization in Marketing from the Universidad de 'San Andrés' in 2004-2005. Andrés also completed a Digital Master Class in Digital Marketing at Hyper Island in 2016. Prior to that, they pursued a degree in Law at the University of Buenos Aires from 1991 to 1999, focusing on Public International Law specialization. Furthermore, they completed their Commercial Bachelor degree at Instituto Don Bosco from 1984 to 1988. Additionally, Andrés Peluffo obtained a certification in Advanced Branding from LinkedIn in May 2021.