Muhammad Ali Abbas

Muhammad Ali Abbas currently serves as the Head of Global Marketing at CodeNinja Inc., where responsibilities include restructuring the marketing team and developing marketing strategies focused on key industries and enterprise-level customers. Previously, Muhammad held the position of Digital Activations Manager at BAT, successfully enhancing brand recall and audience engagement through innovative digital strategies. Muhammad's experience includes roles such as Director of Ecommerce at Alchemative, where efforts centered around project management and operational improvements, and Ecommerce Consultant at Qarshi Industries, focusing on e-commerce expansion strategies. With a solid educational foundation in International Business from Curtin University and an Associate's degree in Performance Management from ACCA, Muhammad has a proven track record in e-commerce and digital marketing across various sectors.