Marika Mirenda

Marika Mirenda is an experienced professional specializing in CRM, marketing intelligence, and sustainability management, currently serving as the CRM, Marketing Intelligence and Sustainability Manager at Coesia S.p.A. since September 2019, with prior roles as Global Key Account Manager and Key Account Manager within the same company. Earlier, Marika operated as a Freelance Marketing Consultant at Upwork and served as Marketing Manager at GDM SpA. Additional experience includes a position as Marketing Analysis Coordinator at Coesia S.p.A., an Associate Marketing Manager and Business Analyst at Tetra Pak, and a Marketing Intelligence Analyst at L'Oréal. Marika holds a Master of Science in International Management from Alma Mater Studiorum – Università di Bologna, an MBA in Technology Innovation Management from CEPT University, and a Bachelor's degree in Asian Markets, Cultures and Languages from Alma Mater Studiorum – Università di Bologna.