Melissa Siems is a seasoned marketing expert with over 20 years of experience in B2B tech marketing and seven years as a Chief Marketing Officer. They have held leadership roles at notable companies, including McAfee, HP Software, and Sift, where they focused on product marketing and establishing market positioning. Currently, Melissa serves as a Marketing Consultant for Mktg Headlights LLC and an Adjunct Instructor at the Wisconsin School of Business while pursuing an MBA in Marketing Finance at the University of San Francisco. Their expertise in category creation and demand generation has significantly impacted revenue growth across various organizations.
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