Haglöfs
Victor Adler has extensive work experience in various roles and companies. Victor started their career as a salesman at Stadium in 2004 and worked there until 2010. Victor then interned at Arkwright in 2011. From 2012 to 2018, they worked at Bain & Company, starting as an Associate Consultant and progressing to Manager. At Bain & Company, they led teams in commercial due diligence, strategy, and implementation projects. In 2017, they had a 6-month externship at Haglöfs AB, where they worked as a Business Development Manager. Victor then joined Haglöfs as the Head of Business Development and later became the Global Marketing Director. Currently, Victor Adler holds the position of Sustainability & Business Development Director at Haglöfs, where they are responsible for sustainability, business development, strategy, and market intelligence.
Victor Adler completed their education in a variety of institutions. From 2007 to 2012, they attended the Stockholm School of Economics, earning a Master of Science (M.Sc.) degree with a focus on Accounting and Finance. In 2011, they had the opportunity to study abroad at McGill University as part of an exchange program, focusing on Business Administration and Management, General. Additionally, from 2001 to 2004, Victor attended Upplands-Bro Gymnasium (UBG), although the specific degree and field of study are not provided.
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Haglöfs
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Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.