Yang Jieyu (Jerry)

Head of Growth & Performance Marketing, Global at Coffee Meets Bagel

Yang Jieyu (Jerry) has a wealth of experience in digital marketing, having worked in the field since 2015. In 2015, they began working as a Digital Performance Executive at Mindshare. After that, they worked as a Performance Marketing Specialist at Sephora Digital SEA from 2016 to 2019. In 2019, they took on the role of Digital Marketing Manager at ClassPass, where they were responsible for the company's growth marketing efforts and managed 3 agencies and 7 figure per year media spends. In 2020, they became the Digital Marketing Lead at Homage, where they were responsible for user acquisition and honed their skills in team building, communication, and project management/prioritization. In 2021, they consulted for several seed to series c startups, and in 2022 they became the Head of Growth & Performance Marketing at Coffee Meets Bagel.

Yang Jieyu (Jerry) obtained a Bachelor's Degree in Business Administration and Management, Marketing from Nanyang Technological University Singapore from 2012 to 2015. Prior to that, they attended Victoria Junior College from 2007 to 2008 and obtained a High School A Levels. Yang also has various certifications from LinkedIn, DoubleClick, Google, and HubSpot, including Google Shopping and PLA Fundamentals (LinkedIn, October 2016), DoubleClick AdX for Buyers Fundamentals (DoubleClick, November 2015), Analytics Certification (Google, July 2015), Inbound Certification (HubSpot, July 2015), Advanced Search Advertising (Google, July 2015), and Adwords Certification (Google, July 2015).

Links

Previous companies

Mindshare logo
Classpass logo
Sephora logo

Timeline

  • Head of Growth & Performance Marketing, Global

    March, 2022 - present