Pierre Bertrand

Pierre Bertrand has extensive work experience in various roles and companies. Starting in 2001, they worked as an SAP Business Consultant for Trasys, where they were responsible for optimizing business needs and processes, implementing IT solutions, and managing change. From 2000 to 2001, Pierre worked as a Sales and Contract Officer for Alcatel ETCA, managing contract negotiations, orders, costs, and account management.

At La Poste - De Post, Pierre held several roles, including Sales Process and Contracting Manager, Process and Program Manager, and Project Manager. In these positions, they reshaped customer interactions, implemented CRM systems, and created a harmonized sales force.

From 2010 to 2018, Pierre worked for bpost, initially as a Business Unit Manager for Collect & Franking Services and later as a Marketing Manager and Business Line Manager for Business Mail. During this time, they defended market position, improved profitability, and implemented innovative strategies.

From 2016 to 2018, Pierre served as the Chief Executive Officer of Welcome Media, a company owned by bpost, where they promoted in-home advertising and developed relationships with agencies.

Finally, since 2018, Pierre has held the position of Chief Marketing & Sales Officer at Cofidis Belgium, where they lead strategy, innovation, marketing, and sales in both B2C and B2B2C markets, transforming the company to face new regulation constraints and new competitors.

Pierre Bertrand graduated from UMONS with a degree in Business Management in the year 2000. Pierre attended Hammer and Company from 2008 to 2009 to pursue a Master's degree in Process management and reengineering. In 2013, Pierre Bertrand completed an Executive Program in Transition to General Management from INSEAD.