Sammy Najar

Sammy Najar has a diverse work experience in various roles and industries. They started their career as a Digital Strategist and Business Analyst at Valtech Canada in 2009. Later, they worked as a Digital strategist at Groupe TVA Inc, where they focused on brand strategy, go-to-market counseling, and funding proposals for digital media.

In 2012, Sammy Najar became a Marketing lecturer at HEC Montreal, teaching and sharing their expertise in marketing. They then joined Yellow Pages Group / Groupe Pages Jaunes – Canada as a Product Owner for Digital Consumer Products, responsible for managing the development and optimization of digital products.

In 2016, Sammy Najar founded their own company called Commentts, where they built a social app in the media sphere. They raised close to $1 million in funding and managed the operations, human resources, and product team.

From 2017 to 2018, Sammy Najar worked for Stradigi AI as the Head of Product and Studio Head. They managed a team, implemented agile practices, and fostered a product mindset in the development arm of the company.

In 2018, Sammy Najar joined Cogeco Connexion as a Digital Product Development and Agile lead, where they assumed the roles of a Senior Product Owner and implemented a design thinking approach for new product launches.

They continued working with Cogeco Connexion in 2022 as a Senior Product Owner for the Customer Data Platform and then transitioned to the role of Team Lead: Data Science, Analytics, and Customer Data Platform in 2023.

In 2020, Sammy Najar worked as a Lead Product Owner contractor at Videotron, leading and overseeing product development projects. They also worked as a Product Owner contractor at Desjardins in 2021.

Overall, Sammy Najar has a strong background in product management, digital strategy, and data analytics, with experience in leading teams and driving innovation in various organizations.

Sammy Najar has a Master's degree in Marketing from HEC Montréal, which was completed between 2007 and 2009. Prior to that, Sammy obtained a Bachelor's degree (B.A.A) in Marketing from HEC Montréal, which was completed between 2004 and 2007. In addition, Sammy obtained a Master's degree in Marketing/Marketing Management, General from Erasmus University Rotterdam in 2006. Sammy also holds a certification as an ICAgile Certified Professional - Agile Coaching from ICAgile, obtained in the year 2021.