Tigist Ketema

Tigist Ketema has a diverse work experience spanning multiple roles and industries. Tigist started their career at Geneva Watch Group as a Product Developer from October 2010 to July 2012. Tigist then pursued their education and completed an MA in Globalization and Multinational Corporations at SOAS from September 2012 to July 2014.

After their education, Tigist joined TXO Systems as a Product Marketing Manager for the Americas and Caribbean from October 2014 to September 2015. Tigist then transitioned into the field of digital marketing and worked at Cogency Global Inc. Tigist first served as a Digital Marketing Specialist from August 2015 to August 2016 and then became a Digital Marketing Manager from August 2016 to August 2019.

Tigist's expertise in digital marketing led to their promotion as Vice President of Global Digital Marketing at Cogency Global Inc., a position they held from August 2019 to April 2022. Currently, they serve as the SVP, Head of Global Marketing at Cogency Global Inc. starting from April 2022.

Tigist Ketema's education history includes pursuing a Bachelor of Science (BSc) degree in Marketing and International Business at NYU Stern School of Business. Additionally, they pursued a Master of Arts (MA) degree in Globalization at SOAS University of London. Lastly, they obtained an Associate of Arts and Sciences (AAS) degree with a focus on Fashion/Apparel Design from Parsons School of Design - The New School.