Brian Anderson

COGNETIX is a performance-focused enterprise software company dedicated to building solutions that increase revenue, drive positive impact, and decrease the costs associated with both. Introducing Persona AI™, "Your Competitive Advantage" Persona AI is an AI-powered real-time customer behavior modeling platform. It transforms customer "noise" into a single clear channel that you own. It creates dynamic consumer personas that are constantly being updated with both new data coming into the platform and input from your experts. You can see how your customer's behavior changes and evolves in real-time and take action before your competition even notices the trend. Persona AI is an evolutionary step in the way marketers communicate with their customers. It enables end-users to analyze, report, and action customer activity at a data purity and accuracy level never seen before. The final output is a proprietary and privacy-compliant data repository that you own and which only grows in value and accuracy over time. And the best part? There are no heavy IT integration or platform replacements. Persona AI is additive to your existing system and is completely platform agnostic. PERSONA AI CAN HELP [-] Optimize online ad spend through forensic targeting and dynamic, near-limitless segmentation. [-] Increase conversion rate, average cart value and customer lifetime value by offering the right content at the right time to the right customer. [-] Improve sales by tracking customer intent and ranking those most and least likely to buy. [-] Capture real-time feedback on new content, offers and promotions. [-] Perform surveys, user and focus group testing with your customer personas as the test group for such things as ad and marketing creative, physical product design, etc. [-] Test and fine-tune customer satisfaction programs before you incur the cost to implement them. [-] Pinpoint where your customers’ attention is across digital media via heat mapping and eye tracking