Alice De Courcy

Alice De Courcy is currently the CMO at Cognism. Alice has also been a part of Revenue Collective for 1 year and 2 months. Alice has been with Cognism for a total of 3 years and 1 month, where they started as the Head of Marketing and eventually became the Chief Marketing Officer. Under their leadership, the marketing team achieved consistent over-performance, scaling from 3M to over 20M+. Alice is a technical performance marketer with a deep understanding of content marketing and SEO. Alice has successfully scaled teams and been the first commercial hire at their previous companies. At Cognism, they built a team that is measured on revenue and can deliver predictable growth. In 2021, they ended 130% of the marketing revenue target. Alice has also successfully transitioned Cognism marketing from a traditional lead generation model to a demand generation, direct demand model. In 6 months, they scaled marketing attributed revenue by 240% and in 2019 saw Cognism go from 2.5M to 7M in ARR. Along with this scale, they have driven large efficiency gains within marketing, reducing the CPA from over $3500.00, to under $900.00, by building out new channels for customer acquisition and refining and optimising existing channels. Prior to Cognism, Alice was a Marketing Manager at Juro ✨ for 1 year and 3 months and a Marketing Executive at LatinNews for 2 years and 10 months. Alice also spent 1 year and 5 months as a Student Ambassador at Loughborough University.

Alice De Courcy has a certificate in professional marketing from the Chartered Institute of Marketing, as well as a 2:1 from Loughborough University in international relations and politics. Alice also has an Eloqua B2B Masters.

The people who work with Alice De Courcy include their colleagues in the executive team such as the Chief Product Officer, Head of Legal, CFO, and CTO. Alice also works closely with the VP of Global Sales, and the COO.