Cognito
Zoe Forbes-Pyfrom is a seasoned PR and Marketing Account Manager currently at Cognito, where expertise lies in advising fintech and financial service clients on diverse communication strategies. Previous roles include Senior Marketing Manager at Fitmate Coach, focusing on B2C brand strategy, and Senior Marketing Analyst at Accenture, where notable achievements included managing a sustainability podcast and generating significant social media engagement. Zoe's background also features impactful marketing positions at PathMotion and BMS Performance, where successes in lead generation and social media strategy were recognized with MVP awards. Zoe holds a BA in Philosophy from Royal Holloway, University of London.
Cognito
Cognito is the global communications agency for finance, technology and the climate transition. We advise organizations, from established leaders to startup challengers, on how to manage reputation, handle threats and build value in competitive and disrupted markets. This purpose has been at the core of what we do since we started, in the aftermath of the dot-com boom in 2000. With creative content and an understanding of channel complexity, we protect and grow our clients’ businesses through purpose-driven communications and stakeholder engagement. Our team of 80+ Cognitians around the world bring together 20 languages from 15 countries. With big agency and in-house expertise, we work across corporate communications, PR, digital marketing, social, branding and creative design. You can find us on the ground in key financial markets - London, Amsterdam, New York, Los Angeles. From the start, Cognito has been built on the assumption that finance is different. That’s why since 2000 we've consistently hired people with varied careers as financial journalists, bankers, FS marketing executives, advertising planners and social media strategists. Our clients are varied, and our role can include outsourced marketing support, media relations, branding, social strategy or strategic advice and issues management. Whatever their differing needs, most clients would agree that part of what makes Cognito an effective partner for them is our specialization and our recognition that finance is different. With offices in London, Amsterdam, New York, Los Angeles, Singapore and Hong Kong, we help firms improve their performance and manage their business' reputation. We provide planning, marketing, design, PR and social campaigns, together with proprietary software that delivers measurability and intelligence. Follow us on Twitter @CognitoMedia, @CognitoAsia, @CognitoAMS Sign up to our news, insights and exclusive events here: https://go.cognitomedia.com/subscribe