Samantha McDonnell

Samantha “Sam” McDonnell joined the Cognivue team in March 2021 as Vice President of Finance and Human Resources. Sam brings over 10 years of experience as a financial leader within a variety of industries including medical devices, niche manufacturing and distribution, professional services, and telecommunications. Her career has been rich in disrupting the status quo while focused on increasing operational efficiency through process improvement, software implementations, and redesigning financial models.

Prior to joining Cognivue, Sam was the CFO at a local medical device manufacturer, where she was instrumental in managing cash flow for the start-up. Prior to that, she was a member of the Willowood USA LLC executive team that strategically drove a $45M reduction of debt and maneuvered the company’s acquisition by Generic Crop Science. She has a proven track record of leading all accounting and finance functions, managing working capital, and developing forecasting models to promote operational predictability.

Sam received her MBA and B.S. from St. John Fisher College in Rochester, NY.