Tania Nashelly García Álvarez

Tania Nashelly García Álvarez is an experienced professional currently serving as the Retail & CPG Director at Cognodata since September 2015, where responsibilities include managing CRM and innovation projects while leading consultancy teams to enhance customer experience through strategic data products. Previously, Tania held the positions of Project Manager and Data Scientist in Business Analytics at Logista, focusing on advanced analytics and commercial strategy optimization. Early career roles included managing the EMEA data processing and analytics team at Ipsos and working as a Data Analyst at both Synovate and Berumen. Tania holds a Master of Business Intelligence from OBS Business School, a Master of Applied Statistics from CIFF Business School, and a Licenciatura en Actuaría from Universidad de las Américas Puebla.