Bianca Rainwater Goldman

Digital Marketing Lead at Cognosante

Bianca Rainwater Goldman is a seasoned professional with extensive experience in digital marketing and communications. Starting in 2007, Bianca worked as an Editor-in-Chief, Copy Editor, and Reporter for The Tiger's Roar. Bianca then took on an internship role at The Savannah Tribune in 2009. In 2010, Bianca joined American University as a Graduate Assistant before moving on to the AIDS Alliance for Children, Youth & Families, where they worked as a Communications Intern in 2011. That same year, they also began their role as a Digital Strategist at SoundExchange.

In 2014, Bianca started working at goDCgo as a Digital Communications Strategist, increasing the size of the social media community by 35% and managing multiple platforms, including Twitter, Facebook, and LinkedIn. Bianca then moved on to the United Planning Organization, where they worked as a Digital Communications Strategist from 2015 to 2018.

Bianca's experience continued to expand as they joined RGP as a Digital Marketing Manager in 2018, generating over $3M in revenue pipeline from digital marketing campaigns. Bianca later became the Senior Technology Marketing Manager, leading a website redesign and developing an enterprise social media strategy.

Currently, Bianca is the Digital Marketing Lead at Cognosante, where they lead a cross-functional team in redesigning the employee intranet, manages website remediation projects, and develops and executes website management and security roadmaps. Bianca has also streamlined marketing content creation processes and created digital media reporting frameworks.

Throughout their career, Bianca has consistently demonstrated their expertise in digital marketing, communications, and web development through their various roles and accomplishments at reputable organizations.

Bianca Rainwater Goldman, PSM has a Master of Arts (MA) degree in Journalism & Public Affairs from American University, which they obtained from 2010 to 2011. Prior to that, they earned a Bachelor of Arts (BA) degree in Mass Communications and Business Administration from Savannah State University, completing it from 2006 to 2010. In addition to their academic background, they hold certifications as a Professional Scrum Master I from Scrum.org, obtained in 2020, and as a Smartsheet Product Certified User, obtained in August 2020.

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