Duncan Campbell

Duncan’s been at Cognosis since 2008, and his experience covers our entire proposition, including business and portfolio strategy, leadership facilitation and innovation strategy development. He’s developed international growth strategies with some of the world’s most recognisable brands, such as Red Bull and SAB Miller, and he’s worked across almost every industry. His guiding principle is that for strategy to come to life, it needs to be simple, clear and exciting.

But he wasn’t always a consultant. Duncan started out as a zoo keeper and safari guide in Botswana. His MA in Zoology at Edinburgh took him there, before he later started in the communications and high tech team at Accenture as a strategy consultant. After that, he worked with Landor Associates, where he built his expertise in brand and engagement strategy.