Ines Tustain

Ines joined Cognosis in September 2021 after a 6 year stint in consulting. After graduating from Edinburgh with an MA in Economic History, she started in brand strategy, working across a variety of sectors including artificial intelligence, audit and financial services. Two years later she made the switch to strategy consulting, joining the Futures division at Kantar Consulting where she worked with FMCG, pharma and auto businesses to futureproof their strategy and disrupt themselves with big bets.

Since joining Cognosis, she has worked across several of the key offers including competitor war gaming, business strategy, trend analysis and scenario planning. She is passionate about keeping businesses future and consumer focused, and equally passionate about strategy being taken through to execution.

Outside work, Ines is most likely to be found engaging in some sort of sport, the more extreme the better, except on a Saturday, when she can reliably be found pottering about her allotment.