Katherine Lou

Katherine Lou is an experienced data professional with a strong background in marketing analytics and data science. Currently serving as a Data Scientist on the Strategy, Execution, and Analytics Team at Coinbase since May 2021, Katherine Lou provides analytical reporting, develops insights for marketing operations, and supports conversion model calculations. Previous experience includes a role as a Data Analytics Consultant at Lyft, where Katherine Lou focused on analyzing ad channel performance, and a Data Analyst position at HBO, where responsibilities included SQL querying and performance evaluation. Earlier roles as a Marketing Data Analyst at TuneCore and a Data Analyst at Essence involved synthesizing data, creating reports, and conducting performance analyses. Katherine Lou holds a Bachelor of Arts in Economics from the University of Michigan.