Prayag Shah

Prayag Shah is a seasoned product designer currently serving as a Senior Product Designer at Coinbase since 2024. Prior to this role, Prayag led product design for Uber's Rides division from January 2021 to April 2024. Between September 2013 and January 2021, Prayag was a Partner & Creative Director at Leaf Design, where notable clients included Spotify and SecurityHQ. At Spotify, from June 2018 to February 2019, Prayag contributed as a Digital Editorial & System Designer, focusing on building and scaling the design system for the Indian market. Earlier experience includes roles as an intern at Idiom Design and Consulting and as a Partner & Designer at the International Publicity Bureau. Prayag holds a Master of Communication Design degree in Graphic Design from MIT Institute of Design and a Bachelor's degree from Maharaja Sayajirao University of Baroda.