Sarah Gregory

Sarah Gregory is an experienced user research professional with a strong background in leading teams and conducting research to enhance user experience. Currently serving as the Director of User Research (Consumer) at Coinbase since April 2018, Sarah has a history of founding and building research teams. Previously held roles include Senior User Research Manager and User Research Manager at Coinbase, and Senior User Researcher at Ancestry. Sarah's early career includes significant contributions at Punchkick Interactive Inc., where Sarah was the founding user researcher for mobile marketing initiatives for various Fortune 500 clients. Additionally, Sarah has academic experience as an instructor in user research at UC Berkeley Extension and has held analytical roles at Mattersight Corporation. Sarah's educational background includes a BA in Cognitive Science and Linguistics from Northwestern University.