Coinbase
Sarah Gregory is an experienced user research professional with a strong background in leading teams and conducting research to enhance user experience. Currently serving as the Director of User Research (Consumer) at Coinbase since April 2018, Sarah has a history of founding and building research teams. Previously held roles include Senior User Research Manager and User Research Manager at Coinbase, and Senior User Researcher at Ancestry. Sarah's early career includes significant contributions at Punchkick Interactive Inc., where Sarah was the founding user researcher for mobile marketing initiatives for various Fortune 500 clients. Additionally, Sarah has academic experience as an instructor in user research at UC Berkeley Extension and has held analytical roles at Mattersight Corporation. Sarah's educational background includes a BA in Cognitive Science and Linguistics from Northwestern University.
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Coinbase
511 followers
Founded in 2012, Coinbase is a digital currency wallet and easy-to-use platform that enables people to purchase and sell cryptocurrency and access the broader crytoeconomy. Coinbase supports hundreds of cryptocurrencies, including bitcoin, ethereum, litecoin, and dogecoin. Coinbase’s mission is to increase economic freedom in the world. They aim to build a more fair, accessible, efficient, and transparent financial system enabled by crypto. Today, Coinbase serves approximately 103 million verified users, 14,500 institutions, and 245,000 ecosystem partners in over 100 countries as they work towards their mission of bringing equality of opportunity to the world by building an open financial system. Coinbase is guided by two principles: first, be the most trusted company in their domain. Second, create user-focused products that are easier and more intuitive to use. In addition to cryptocurrency, Coinbase also supports an NFT (non-fungible tokens) marketplace.