Simren Bolaria

Senior Marketing Manager - Brand & Influencer Partnerships at Coinbase

Simren Bolaria is an experienced marketing professional with a strong background in brand and influencer partnerships, as well as product marketing for Web3 initiatives. At Coinbase from January 2022 to September 2023, Simren held roles as Senior Marketing Manager for Brand & Influencer Partnerships and Senior Product Marketing Manager for Onchain/Web3, where responsibilities included executing go-to-market strategies for innovative products like Coinbase NFT and driving user engagement through comprehensive marketing strategies. Prior experience includes serving as Global Product Marketing Manager for Influencer Marketing Products at TikTok, managing media partnerships at Meta, and facilitating music partnerships at YouTube. Simren's educational background includes a Bachelor of Arts in Film & Digital Media from the University of California, Santa Cruz.

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Coinbase

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Founded in 2012, Coinbase is a digital currency wallet and easy-to-use platform that enables people to purchase and sell cryptocurrency and access the broader crytoeconomy. Coinbase supports hundreds of cryptocurrencies, including bitcoin, ethereum, litecoin, and dogecoin. Coinbase’s mission is to increase economic freedom in the world. They aim to build a more fair, accessible, efficient, and transparent financial system enabled by crypto. Today, Coinbase serves approximately 103 million verified users, 14,500 institutions, and 245,000 ecosystem partners in over 100 countries as they work towards their mission of bringing equality of opportunity to the world by building an open financial system. Coinbase is guided by two principles: first, be the most trusted company in their domain. Second, create user-focused products that are easier and more intuitive to use. In addition to cryptocurrency, Coinbase also supports an NFT (non-fungible tokens) marketplace.