Colangelo is a passionate team of Brand Behaviorists. We practice science based brand building through Brand Attachment, including non-traditional research, occasion-based shopper marketing and purposive design.

Using proven science, we uncover human behaviors and commercial opportunities. Our unique approach allows us to attach consumers to brands on an emotional level, creating a lifelong bond.

Colangelo humanizes brands through Brand Attachment.

Brand Attachment has been proven to save brands in need. Whether a brand is losing share, struggling to find its place in a shifting category, in need of modernization in a changing marketplace or simply being launched – we uncover the key to success by understanding the brand behavior and connecting it to the appropriate human behavior.

The Brand Attachment approach allows us to control buying behavior and gives consumers not only a reason to believe, but also a reason to belong.

Advertising

Marketing

Colangelo

Colangelo's headquarters in Norwalk, CT, United States

Rob Colangelo

Laura Vitkowski

Susan D. Cocco

The Creative and Design Team at Colangelo leverages insights from Brand Attachment science to craft compelling visual narratives and design solutions that resonate emotionally with consumers. Comprising roles such as Interactive Senior Art Director, Senior Art Director, and Associate Creative Director, the team collaborates to innovate brand identities, create engaging marketing materials, and ensure that every design element enhances the consumer's connection to the brand. Their work aims to not only attract attention but also foster deeper, lasting relationships between consumers and brands.

Creative and Design Team

The Leadership Team at Colangelo drives strategic vision and ensures the alignment of brand behavior science with client objectives. Comprising senior executives, this team champions innovative approaches to brand attachment, guiding the organization in uncovering human insights and crafting impactful marketing strategies that foster deep emotional connections between consumers and brands. Their leadership is pivotal in navigating industry shifts and optimizing brand performance across various market challenges.

Colangelo

Org chart

Teams

Creative and Design Team

Leadership Team

Offices

Colangelo

Org chart

Teams

Creative and Design Team

Leadership Team

Offices

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