Stuart Yemm

Stuart Yemm has over 25 years of experience in various roles related to shopper marketing, category development, and customer insights. Currently, they serve as the Group Marketing Director at Colart. In this role, they focus on merchandising, experiential marketing, insights, and packaging, aiming to enhance the shopping experience for customers. Stuart has also worked as a Shopper Marketing and Insight Director and a Shopper Marketing Director at Colart.

Prior to their time at Colart, Stuart worked at Symphony RetailAI as a Lead Shopper Solutions Consultant for the UK, Nordics, and Eastern Europe. In this position, they developed shopper-based solutions to address business issues in the retail and FMCG sectors. Stuart also served as an EMEA Customer Experience Consultant, consulting on shopper marketing projects and leading shopper understanding platforms for new clients. During this time, Stuart has collaborated with major retailers and FMCG clients, such as Coca-Cola Company, Carrefour, and Mondelez.

Before their tenure at Symphony RetailAI, Stuart gained experience at Danone, leading the Category Development and Shopper Marketing teams and overseeing the sales budget. At Cadburys, they served as the Global Head of Shopper Marketing, responsible for the company's shopper marketing capabilities worldwide and leading projects in the BRIC and Europe regions. Additionally, Stuart has held roles at GlaxoSmithKline, Carlsberg Group, and Millward Brown, where they gained valuable insights and research experience.

Overall, Stuart Yemm has a proven track record in developing shopper-led strategies, utilizing data insights to drive business growth, and establishing strong relationships with retail and FMCG stakeholders.

Stuart Yemm attended the University of Portsmouth from 1990 to 1994, where they pursued a Bachelor of Arts (Hons) degree in Business, Management, Marketing, and Related Support Services.