Bec Penn is an experienced leader in product management and digital strategy, currently serving as the Head of Product for Coles 360 at Coles Group since February 2025, where the focus is on developing omnichannel retail media solutions. Prior to this role, Bec was at Cartology, part of the Woolworths Group, first as Head of Product for Off Network from March 2021 to November 2024, specializing in advertising solutions leveraging first-party data, and later as Group Manager overseeing audience strategy for Off Network Advertising. Earlier experience includes leading the digital strategy at Lionize, managing sales operations at Pacific Magazines, and directing media sales at Allure Media, showcasing a strong background in digital marketing and sales across various sectors.
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