Ed Ashley

Ed Ashley has extensive experience in the retail sector, currently serving as General Manager Business Unit Strategy & Commercial Excellence at Coles Group since June 2016. In this role, Ed leads initiatives to revitalize Coles Liquor, managing a portfolio of over 100 brands while driving performance across multiple category teams. Previous experience includes a tenure at Asda, where Ed held various leadership positions including Senior Category Director for Beers, Wines & Spirits, overseeing a team of over 30 and a P&L of more than £2 billion. Ed's earlier roles range from Senior Buying Manager to Graduate Programme Trainee, showcasing a diverse skill set in category management and commercial strategy. Educational qualifications include a Bachelor of Science in Psychology from Newcastle University.