Ed Ashley

General Manager Business Unit Strategy & Commercial Excellence at Coles Group

Ed Ashley has extensive experience in the retail sector, currently serving as General Manager Business Unit Strategy & Commercial Excellence at Coles Group since June 2016. In this role, Ed leads initiatives to revitalize Coles Liquor, managing a portfolio of over 100 brands while driving performance across multiple category teams. Previous experience includes a tenure at Asda, where Ed held various leadership positions including Senior Category Director for Beers, Wines & Spirits, overseeing a team of over 30 and a P&L of more than £2 billion. Ed's earlier roles range from Senior Buying Manager to Graduate Programme Trainee, showcasing a diverse skill set in category management and commercial strategy. Educational qualifications include a Bachelor of Science in Psychology from Newcastle University.

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Coles Group

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Coles Group Limited is an Australia-based company that operates predominantly in the retail industry. The Company sells various products, including fresh food, groceries, household goods, liquor, fuel and financial services through its store network and online platforms. The Company operates through three divisions: Coles Supermarkets, Coles Liquor and Coles Convenience. Coles Supermarkets comprises the Coles supermarkets store network, the Coles Online supermarket offering and Coles Financial Services. Coles Liquor operates a range of liquor retailing formats encompassing three brands, such as Liquorland, First Choice Liquor and Vintage Cellars, as well as an online liquor retailing business. Coles Convenience segment sells shell fuels and a range of products, such as groceries, snacks, drinks, gas bottles, firewood, and Shell oils and lubricants. Coles Liquor also operates a network of 88 hotels under the Spirit Hotels brand, predominantly located in Queensland.


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10,000+

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