Ana Maria Guerra

Ana Maria Guerra is an accomplished marketing professional currently serving as the Retail Media and eCommerce Marketing Manager for Europe at Colgate-Palmolive since June 2021. In this role, Ana leads the Retail Media Strategy and manages AMZ Ads across the EU while overseeing the AMZ Media Agency. Previous positions at Colgate-Palmolive include Retail Marketing Manager for Digital Shelf Strategy UK and eCommerce Merchandiser for the UK and Ireland, where Ana successfully developed and executed multiple initiatives to enhance digital commerce and product launches. Ana also participated in the UNESCO & Women@Dior leadership program and held leadership roles in the Imperial College FMCG Careers Club. With a solid educational background in Industrial Engineering and a master's degree in Innovation, Entrepreneurship and Management, Ana Maria Guerra is dedicated to driving eCommerce success and empowering teams within the retail sector.